"Storytelling became an acknowledged cultural value in itself. In front of millions of rapt television viewers, mythologist Joseph Campbell taught PBS's Bill Moyers how stories provide the fundamental architecture for human civilization. These broadcasts on The Power of Myth inspired filmakers, admen, and management theorists alike to incorporate the tenets of good storytelling into their most basic frameworks. Even brain scientists came to agree that narrativity amounted to an essential component of cognitive organization."
Douglas Rushkoff, Present Shock: When Everything Happens Now
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